agent Entrepreneur logo
MenuMENU
SearchSEARCH

The Gap in GAP

A multimillion-dollar settlement should compel agents to take a closer look at the marketing language that accompanies the GAP product their dealers sell.

by Robert Wilson
March 31, 2020
The Gap in GAP

A multimillion-dollar settlement should compel agents to take a closer look at the marketing language that accompanies the GAP product their dealers sell.

Credit:

©gettyimages.com/Martin Barraud

4 min to read


In the automotive industry, “GAP” is an acronym for “guaranteed asset protection.” GAP exists to protect the borrower in the event of a total loss where the financed loan balance exceeds the actual cash value of the vehicle.

If your GAP product has an undisclosed gap in coverage, this can cost you millions!

Ad Loading...

Any good lawyer will tell you that the word “guarantee” should be used cautiously since it can create exposure — it implies complete coverage with no out-of-pocket expense. This concept was brought home to Santander Bank in an administrative proceeding brought by the CFPB in connection with the marketing of their ancillary add-on product S-GUARD GAP.

TRUE FULL COVERAGE MEETS LTV LIMITATION

Santander marketed S-GUARD GAP as a method to cover the gap between a consumer’s primary insurance payment and their outstanding vehicle loan balance if there was a total loss. More specifically, the marketing stated:

“Today comprehensive and liability insurance still don’t provide true full coverage. You have to fill the GAP. ... Your auto insurance may be inadequate to protect you financially in case of a total loss through accident or theft. If your loan balance is greater that the current cash value of your car, GAP … can be a great way to protect you. Your insurance payout could end here. GAP takes care of the rest.” (Emphasis added.)

Unfortunately the S-GUARD GAP product did not provide “true full coverage” as was represented, but it was subject to a loan-to-value limitation of 125%. Due to the LTV limitation, if the borrower’s loan balance exceeded 125% of the value of the vehicle at the time of the total loss, the borrower would have to reach into their own pocket to pay the balance of the auto loan.

Ad Loading...

When the product delivered does not match the representations made during the marketing and sales process, litigation or enforcement actions are sure to follow.

Here the CFPB found that over 44,000 Santander customers who were sold the S- GUARD GAP product had LTVs above 125% at the time of the vehicle purchase! These customers did not receive “true full coverage,” but were exposed to liability for sums in excess of the 125% limitation. The representation of “true full coverage” in the face of the 125% LTV limitation was found to be a material misrepresentation constituting an unfair, deceptive, or abusive act or practice, more commonly known as UDAAP.

This administrative proceeding also made claims about Santander offering loan extensions for delinquent borrowers, which, was also found to be a UDAAP violation. Santander paid $11.8 million dollars to settle these charges, which included $9.29 million in restitution and $2.5 million in fines.

THE AGENT’S ROLE

Eagle-eyed viewers may recall that Santander was in the news previously due to funding subprime loans to automotive dealers known to be engaging in illegal and fraudulent behavior. That conduct resulted in approximately $26 million in fines paid to Massachusetts and Delaware and new oversight policies.

Ad Loading...

Those oversight policies must not have extended to the ancillary marketing and sales departments given this case. In this case the CFPB required Santander to (a) provide templates of all future marketing materials for S-GUARD GAP, (b) enhance and strengthen its compliance management system relating to marketing and selling S-GUARD GAP, and (c) enhance and strengthen its training and oversight of all agents, employees and service providers involved in marketing and selling S-GUARD GAP.

So the takeaway here is that if your dealer clients are marketing and selling a GAP product (guarantee), you should closely review the script and the terms and conditions with your counsel to make sure that no misrepresentations are being made.

Undisclosed conditions and limitations, which erode or eliminate the represented benefit, are fertile ground for regulators and class action attorneys. In a broader sense, TPAs, agents, dealers, and everyone in the distribution chain for GAP products can greatly benefit from implementing and strengthening their compliance management systems (as was the case with Santander).

If your GAP product has an undisclosed gap in coverage, this can cost you millions!

DISCLAIMER: Content provided in this article is intended for informational purposes only and should not be construed as legal advice and should not be relied upon or acted upon without retaining counsel to provide specific legal advice based upon your particular situation, jurisdiction and circumstances. No duties are assumed, intended or created by this communication. No attorney- client relationship is being created by your review or use of this material.

Ad Loading...

© 2019 Robert J. Wilson, All Rights Reserved

ROBERT J. WILSON, ESQUIRE (BOB) IS A PHILADELPHIA LAWYER AND IS GENERAL COUNSEL FOR ARMD RESOURCE GROUP. BOB IS THE PRINCIPAL OF WILSON LAW FIRM AND HAS OVER 30 YEARS OF EXPERIENCE BOTH AS A COUNSELOR AND AS A LITIGATOR IN STATE AND FEDERAL COURTS. RISK MANAGEMENT, PROBLEM SOLVING AND DISPUTE RESOLUTION ARE HIS CORE COMPETENCIES. BOB’S PRACTICE IS LARGELY IN THE CONSUMER FINANCE SPACE AND HE REGULARLY CONSULTS WITH LENDERS AND CONTRIBUTES ARTICLES ON VARIOUS COMPLIANCE RELATED ISSUES.

Subscribe to Our Newsletter

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...