Contact Information:
Address:
27777 Franklin Road
Suite 1850
Southfield, MI 48034
T: 313-749-0001
F: 313-749-0990
Contact Person: Ron Greer, VP of Provider Services
PEN is a managed information exchange between the provider and the dealership. Within the dealership selling process, PEN provides the opportunity for dealers and providers to communicate directly via real time web services.
Address:
27777 Franklin Road
Suite 1850
Southfield, MI 48034
T: 313-749-0001
F: 313-749-0990
Contact Person: Ron Greer, VP of Provider Services
PEN is a managed information exchange between the provider and the dealership. Within the dealership selling process, PEN provides the opportunity for dealers and providers to communicate directly via real time web services. Dealers can rate products, produce laser ready or electronic contracts and automatically register sold contracts. The provider can offer a completely paperless contracting process for participating dealers. PEN allows the provider to stay focused on their core business by increasing dealer exposure, contracting efficiency and reducing administration and risk.
PEN is part of Open Dealer Exchange, a joint venture formed by the industry’s two largest Dealer Management System (DMS) providers, Automatic Data Processing, Inc. and The Reynolds and Reynolds Company. With a single IT interface, PEN allows providers to connect to thousands of dealers’ point-of-sale systems throughout North America. Because PEN operates independently, access to every dealership transaction is possible, providing the greatest exposure available to the dealership market. With PEN, a provider can customize each interaction by automobile, dealer or region. The result is a concise system of data connections in which all parties benefit.
A provider's single integration to PEN provides access to leading electronic menu systems and the leading dealer systems such as R&R, Power and ADP Drive. PEN's application interface is available to any dealer system vendor serving the automotive, RV, Motorcycle and Power Sports industries.
1. Electronic Ratings:
During the sales process at the point-of-sale, PEN provides the opportunity to send and receive information from any DMS or menu to the provider. Providers can send electronic web ratings directly to their dealers’ system, allowing for instant and accurate pricing.
2. Forms Preparation:
PEN can access a provider’s Forms Library on demand or host the forms for them. This easy process allows providers to keep required forms up-to-date, reduce form shipping expenses and increase internal efficiencies.
3. Electronic Contract Origination:
During the F&I process, the PEN supports a completely paperless contracting process for participating dealers including electronic contract origination, digital signatures, electronic deal jackets and digital remittance. PEN supports a variety of interfaces to fit a provider’s business and technical requirements.

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