agent Entrepreneur logo
MenuMENU
SearchSEARCH

EU’s Automakers React to Tariff Deal

While they express relief that it halts conflict, they warn of its costs.

July 28, 2025
EU’s Automakers React to Tariff Deal

ACEA said the E.U. and the U.S. should 'focus on reducing obstacles to vital transatlantic automotive trade.'

Credit:

Pexels/Torsten Dettlaff

2 min to read


The European Union’s major automaker trade group issued a less-than-enthusiastic statement on the U.S.-E.U. trade deal that imposes a 15% duty on automotive imports to the U.S. Though that’s down from 27.5%, the group said it will negatively impact the industry on both sides of the Atlantic.

“The agreement takes an important step towards easing the intense uncertainty surrounding transatlantic trade relations in recent months, and ACEA welcomes this development in principle,” said the Sigrid de Vries, director general of the European Automobile Manufacturers’ Association. 

Ad Loading...

“Nevertheless, the U.S. will retain higher tariffs on automobiles and automotive parts, and this will continue to have a negative impact not just for industry in the E.U. but also in the U.S.” 

The group, which represents 16 of Europe’s biggest vehicle makers, said it’s still assessing the trade agreement’s impact on the union’s automotive industry.

“Looking forward, the E.U. and the U.S. should focus on reducing obstacles to vital transatlantic automotive trade, paving the way for stronger economic ties and shared prosperity,” the group said in its statement.

The German Association of the Automotive Industry, or VDA, while expressing relief that an agreement avoids a trade war, said it’s concerned about its negative impacts. 

“But one thing is also clear: the U.S. tariff of 15%, including for automotive products, will cost the German automotive industry billions annually and will burden them in the midst of the transformation,” said VDA President Hildegard Müller.

Ad Loading...

The White House, which referred to President Donald Trump as “DEALMAKER-IN-CHIEF” as it announced the overall U.S.-E.U. agreement, said it amounts to “fundamentally rebalancing the economic relationship” between the two.

In addition to the 15% vehicle and auto parts imports tariff, the E.U. will continue to pay a 50% duty on steel, aluminum and copper imports to the U.S. 

“This new tariff regime will generate tens of billions of dollars in revenue annually and help to close the longstanding trade imbalance between the United States and Europe by encouraging local sourcing, reshoring production, and ensuring that foreign producers contribute their fair share to the American economy,” the White House statement says.

DIG DEEPER: Automakers' Exposure to Tariffs Compared

 

 

Originally posted on Auto Dealer Today

More Industry

Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
A fan of $100 bills sitting on a white envelope
Industryby Hannah MitchellAugust 12, 2026

July Was Hot for Auto Borrowers

Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.

Read More →
Ad Loading...
newspaper advertisement circled in pink, Turn Listings into Leads, F&I and Showroom
Industryby Lauren LawrenceAugust 5, 2026

Structure Leads to Optimized Auto Listings

As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.

Read More →
Photo of woman counting cash with a calculator sitting on a desk in front of her
Industryby Hannah MitchellJuly 30, 2026

Consumers Mixed on Economy, Finances

A July survey shows spotty sentiment of current and future conditions, in addition to demographic differences as overall opinion of present circumstances kept sliding.

Read More →
blue map of Europe with outline of an electric vehicle powertrain on top, Closing the Powertrain Gap, Agent Entrepreneur
Industryby Lauren LawrenceJuly 30, 2026

EVs Closing the European Gap

Electrified powertrains led June new-vehicle sales in Europe, reaching 26% of the market.

Read More →
Ad Loading...
a line of people sitting down with paperwork in their hands
Industryby Lauren LawrenceJuly 27, 2026

Early Intervention Saves Retention

Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.

Read More →
Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Ad Loading...
silver car in background with hand in front holding out a set of keys, Trade-In Trouble, F&I and Showroom
Industryby Lauren LawrenceJuly 20, 2026

Trade-Ins in Negative Equity Reach New Heights

As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.

Read More →
Ad Loading...