agent Entrepreneur logo
MenuMENU
SearchSEARCH

Lucid Cuts Workforce

EV startup trims costs in restructuring plan

March 29, 2023
Lucid Cuts Workforce

Lucid delivered significantly fewer units than it produced in the fourth quarter.

IMAGE: Lucid

1 min to read


Electric-vehicle startup Lucid is laying off 1,300 employees, or 18%, of its workforce.

The luxury sedan maker and other EV startups have been challenged by the increasingly competitive EV market, where legacy brands are gaining share and market leader Tesla started a price war by cutting its model prices after the new year.

Ad Loading...

Lucid’s orders fell steeply in the fourth quarter, when it delivered significantly fewer units than it produced: 3,493 compared to 1,932 delivered. It 2023 production guidance tops out at 14,000 vehicles, far short of analyst expectations.

"As we look ahead to 2023, we'll continue to focus on strong capital discipline, leaving no stone unturned for every cost optimization,” said Chief Financial Officer Sherry House in a statement on fourth-quarter and 2022 results and its 2023 forecast.

“We are proud of our technology and product achievements. We're gearing for growth, while simultaneously taking a comprehensive look at reducing costs, and I'm very excited about the opportunities that lie ahead of us."

DIG DEEPER: EV Startups on Shaky Ground

Originally posted on Auto Dealer Today

More Dealer Ops

Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix Forces Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
Ad Loading...
Industryby StaffMarch 26, 2025

March New-Vehicle Sales Healthy

Despite incentive spending not keeping pace with deliveries volume, consumers make their purchases ahead of tariffs impact.

Read More →
Product & Technologyby StaffMarch 13, 2025

New DOWC Program Debuts

Hybrid solution combines benefits of reinsurance and dealer-owned warranty companies.

Read More →
Dealer OpsJanuary 15, 2025

Carryover Rate Important for Auto Retailers

Understanding how it plays into inventory risk management is an important consideration.

Read More →
Ad Loading...
Trainingby StaffJanuary 13, 2025

Dealer Survey Finds Anxieties

Kerrigan Advisors poll shows percentage of retailers expecting lower profits, valuations is on the rise.

Read More →