San Clemente, Calif. - DealerSocket announced a new integration with Finance Express (FEX) DMS. In an effort to meet mutual customer demands, the companies have made it easier for dealers to manage and communicate with their customers, they said in a statement.

Through this integration, DealerSocket now accepts a nightly customer file from FEX DMS, which allows dealers to schedule automated processes such as vehicle buy back, happy birthday and anniversary follow-ups to encourage repeat business.

By utilizing FEX's Web-based DMS, dealers can expect to have more accurate ROI reporting on sold business due to the Deal Recap information feeding from FEX to DealerSocket on a nightly basis.

DealerSocket will also create master customer records showing the total customer value of each customer, which will help dealers know and understand who their customers are in all stages of the follow up process. "This solution addresses the needs of our dealers to have an integrated customer relationship management (CRM) tool. Like FEX DMS, DealerSocket is an industry-leading provider designed to enable dealerships to manage their dealership, not their software. We are pleased to partner with DealerSocket as we continue to enhance the value of the FEX DMS platform," said David Huber, president and CEO, Finance Express.