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advertising

Jun Group Launches Self-Service Advertising Platform for Auto Dealers

Business+ makes it easy for dealers to access the most impactful online advertising inventory through a simple and intuitive user interface.

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The Rise of OTT Advertising: Why Dealers Need to Stream their Ads and Inventory

Streaming is the new black, and that means it’s never been a better time for dealers to get on board and add OTT advertising to their brand's media mix.

Digital Advertising Technology Helping Savvy Dealers Acquire Used Inventory at the Right Price

Even when supply and demand return to more normal cycles, the use of digital advertising technologies can put more power into the hands of each dealer and raise profit potential at the end of each month and year.

Survey Shows Where Auto Dealers Will Look to Increase Spending on Digital Advertising for Remainder of 2020

Dealers will be buyers of social media, direct marketing, & SEO to attract customers.

FTC Official Releases 7 Deadly Sins of Dealer Advertising

SAN CLEMENTE, Calif. — The Federal Trade Commission official who led the agency’s Operation Ruse Control, which resulted in 252 auto-related enforcement actions, shared this week the seven deadly sins of advertising that put dealers on her regulatory radar. Cindy Liebes, director of the Federal Trade Commission’s Southeast Region, shared her list ahead of her ... Read More »

7 Digital Marketing Tips to Expand Your Small Business

Texas DMV Closes Case Against CarGurus

AUSTIN, Texas — On Monday, the Texas Department of Motor Vehicles Enforcement Division determined that CarGurus’ online advertisements are now in compliance with state law — after the vehicle-shopping site revised its practices. In April, the Texas DMV issued a letter to CarGurus advising that the way it lists used-car prices on its website violated ... Read More »

FTC Announces Multi-Agency Crackdown on Dealership Fraud

WASHINGTON, D.C. ─ Calling its Operation Ruse Control, the Federal Trade Commission joined 32 law enforcement agencies in announcing a nationwide and cross-board crackdown on deceptive advertising and fraud in auto sales, financing and leasing. The operation, which encompassed 252 enforcement agencies, resulted in six new FTC cases and $2.6 million in monetary judgments. The ... Read More »

CNW: Online Ads Motivating More Used Sales Than Print

Looking at December used-vehicle sales, CNW Research noted that a growing percentage of shoppers are searching for vehicles outside of their local market. The research firm also noted that shoppers motivated by online advertising outpaced print newspapers for the first time. Compared to November, 23% more buyers in December went to neighboring areas to make ... Read More »

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Marketer Responds to GM's Facebook Decision

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