Jun Group, a mobile advertising platform that delivers Smart TV, audio, full-screen video, and rich media campaigns for Fortune 500 advertisers, has launched its new self-service advertising platform for auto dealers, called Business+.
The past decade has seen an explosion of effective digital channels that frankly, most dealers aren’t using effectively.
Business+ makes it easy for dealers to access the most impactful online advertising inventory through a simple and intuitive user interface. “Dealers everywhere are looking for concrete digital solutions that can be tied directly to car sales for their dealerships,” according to Jun Group CEO Corey Weiner.
“The past decade has seen an explosion of effective digital channels that frankly, most dealers aren’t using effectively,” Weiner said. “Channels like Smart TV, streaming audio, and mobile in-app advertising aren’t marketed the same way as their shinier Facebook and Google counterparts.”
To launch a new campaign, users simply select what type of campaign they want to run; choose their target audience by location, demographics, and interest (sports car lovers are very different from minivan shoppers); and upload their creative. Once the campaign is live, Business+ provides real-time updates on how the campaign is performing.
“For the first time in history, everyone has access to the same inventory used by Fortune 500 companies,” says Director of Product Management, Laura Schaffer. “Business+ gives dealers unrestricted access to these channels that are designed to reach your target audience and maximize the number of cars rolling off the lot.”