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The dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.
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A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.
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Stay connected to buyers, assessing their needs and pain points to make your service drive their go-to.
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Retention picture changes across power trains, demographics and auto segments, study finds
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Enhancing loyalty and retention don’t happen on their own.
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More consumers returning to familiar nameplates after retention erosion during the pandemic.
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2024 saw loyalty erosion as consumers took advantage of better conditions on their end.
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Such approaches are vital, especially since keeping existing customers comes with lower costs than attracting new ones.
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With vehicle sales patterns less robust, this department is a key to healthy revenue.
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