agent Entrepreneur logo
MenuMENU
SearchSEARCH

VW’s Audi beats Mercedes with record January sales

Audi outsold Mercedes-Benz in January as demand in China and the United States helped Volkswagen’s flagship division post record sales and analysts said the lead over its German rival may widen, reported Reuters. Audi said on Monday sales rose 10 percent last month to 137,700 cars and sport-utility vehicles with the world’s two largest car ... Read More »

February 10, 2015
2 min to read


Audi outsold Mercedes-Benz in January as demand in China and the United States helped Volkswagen’s flagship division post record sales and analysts said the lead over its German rival may widen, reported Reuters.

Audi said on Monday sales rose 10 percent last month to 137,700 cars and sport-utility vehicles with the world’s two largest car markets and Germany all posting double-digit gains.

Ad Loading...

Audi sold 15 percent more vehicles in China, its No. 1 market, even though overall demand there is slowing, and managed 4.7 percent growth in Europe despite a 13 percent slide in Russia.

“We have made a good start to the year although global economic uncertainties remain considerable,” Audi sales chief Luca de Meo said, adding that January sales laid the ground for another increase in volumes this year.

With overhauls of its top-selling A4 saloon and the flagship Q7 SUV coming to dealerships this year, and more SUV offerings in the pipeline, Audi’s advantage over Mercedes may expand to 178,000 cars by 2020 from 136,000 last year, research firm IHS Automotive said.

By comparison, the gap between the top-selling luxury car maker BMW and Audi may widen to 92,000 vehicles from 69,000, IHS said, leaving the pecking order in the three-way German contest unchanged.

Audi said January sales benefited from strong momentum for the enhanced A3 compact series and the revamped TT sports car.

Ad Loading...

Mercedes last Friday posted record sales of 125,865 models in January, a 14 percent gain from a year earlier.

BMW is expected to publish its January deliveries later this week.

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...