ORANGE COUNTY – Since its publication in 2009, Joe Verde’s book for auto dealers and managers, “A Dealer’s Guide To Recovery And Growth In Today’s Market” has become one of the most-widely read books in the auto industry.

Now on its 5th printing, with valuable updates, it has become a must-have resource for dealers and managers around the world to gain insight on the steps they need to take to improve their unit production and grow, year after year. The book will be released at the 2012 National Automobile Dealers Association Convention in Las Vegas.

“You have to learn how to improve the processes that generate growth, and improve the skills of the people responsible to follow your processes,” said Verde, president of Joe Verde Sales & Management Training Inc., and the book’s author. “That old saying is correct, ‘You can’t keep doing what you’ve always done and grow’. Growth requires continuous improvement in the key areas I cover in my book.”

He originally wrote this book in the spring of 2009 as dealers and managers in the automotive industry were looking for a recovery plan in the wake of the global economic downturn.

Now, nearly three years later, Verde understands that it’s time for dealers to focus on growth – which is the focus of the second half of his book. In this 5th Edition, he also provides an update for 2012 with a focus on growing a dealership.

“A lot of dealers are focusing on growth in this new economy,” Verde said. “Growth is a process, and that’s what this book is about. Follow my directions step-by-step, and you’ll fully recover to your previous units, gross and net profit. As soon as that happens, you can start to grow again or start to grow for the very first time.”

Joe Verde will continue to assist as many dealers and managers as possible by offering one book free to them, as well as additional copies for their managers, colleagues or friends in the automotive industry.