ALBANY, N.Y. — Auto/Mate announced this week plans to integrate Traffic Control’s customer relationship management (CRM), internet lead management (ILM) and employee activity management (EAM) systems into its own dealership management system (DMS).

The integration, officials claimed, should deliver enhanced sales, lead and productivity management capabilities to users of both Auto/Mate and Traffic Control solutions.

“Traffic Control’s employee activity management system takes CRM and ILM functionality to another level, because it gives dealership employees both a destination and directions on how to get there,” said Mike Esposito, president and CEO of Auto/Mate Dealership Systems. “Employees are assigned specific tasks so their productivity has a purpose, instead of just doing busywork that doesn’t get results.”

According to Traffic Control Founder Brendan Hurley, users of both companies’ solutions should not expect to see higher costs for the products due to the integration of their systems.

“Auto/Mate’s integration process is very affordable which is great because we don’t have to pass high integration and certification costs through to our dealer customers,” Hurley said. “We share Auto/Mate’s roots: we are car people. The familiarity and ease that dealers experience using Auto/Mate is shared by Traffic Control users.”