ORLANDO - On February 8, 2013, five of the automotive industry’s leading performance strategists collaborate in “The Best Training Day Ever,” a one day automotive dealership training event designed to help automotive retailers perfect the path to the purchase and increase profit and productivity in every area of their dealerships. The event will feature Dave Anderson of Learn to Lead, Jeff Cowan of Jeff Cowan’s Pro Talk, Paul Faletti of NCM and Associates, Alan Ram of Proactive Training Solutions, and Joe Verde of Joe Verde Training. Each contributor specializes in a different segment of automotive retail and will provide training ranging from service, sales and communications to management, leadership, motivation and business analytics.

“We are excited to be involved in the ‘Best Training Day Ever’ with the most highly respected trainers in the industry,” said Larry Dorfman, Chairman/CEO of EasyCare, a new and used car warranty administrator. As automobile manufacturers change the pay structures for franchise dealerships, dealer principals and managers are looking for more ideas and better training resources as a means of bolstering revenue and profit. This gathering of the industry’s most well-respected trainers, for a single event, answers the increased demand for quality knowledge building and skill acquisition among automotive retailers. “When the idea of the most extraordinary day of training and information unique to the automotive business was presented to us, we did not hesitate. EasyCare is committed to giving dealers more. More customers, buying more, more profitably... and the ‘Best Training Day Ever’ is an obvious fit to that commitment,” says Dorfman.

“The Best Training Day Ever” event is also sponsored by NCM and Associates, Covideo and Shell Lubricants, and their Quaker State and Pennzoil brands. It will last one day, and be held at the Hilton in Orlando.