Survey of Dealers Ranks Brands on Sentiment
Top five are familiar, especially with Honda’s return.
Honda returned to the top five in the survey after dropping to sixth last time.
IMAGE: Honda
The latest Dealer Attitude Survey by the National Association of Automobile Dealers shows a familiar cast of brands in the top spots.
Lexus topped the biannual ranking, followed by its Japanese company cohort Toyota. Rounding out the top five are BMW in the No. 3 spot, followed by Porsche and Honda, the latter of which returned to the top five after an unusual drop to sixth in the last survey.
The other ranking brands are Kia at No. 6, followed by Subaru, Mazda, Acura and Audi, in that order.
The survey gauged dealer sentiment this past summer.
Honda in particular has struggled with inventory limits brought about by industrywide supply-chain shortages.
READ MORE: November U.S. Sales Up at Most Asian Brands
Originally posted on Auto Dealer Today
More Industry
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →