Subscriptions Not Considered Popular
Survey shows most industry pros are pessimistic about mainstream adoption.
Wards points out that carmakers are offering more subscriptions as a way to establish new revenue streams.
IMAGE: Pexels/Garvin St. Villier
A survey by Wards Intelligence found that few see vehicle subscriptions taking off anytime soon.
The survey of automakers, suppliers, consultants and other industry professionals on new-vehicle consumers propensity to pay for subscriptions, too.
The majority of respondents, 32%, indicated that just 10% to 20% of bought or leased vehicles would result in at least two active subscriptions by 2030.
The smallest number of survey respondents, or 8%, said they think more than half of newly acquired vehicles will have that many subscriptions by that point, Wards said.
It said industry expert and author Steve Greenfield says reluctance to embrace subscriptions appears to be highest among older generations but that millennials and generation Z are used to subscriptions of various kinds, so the trend may take hold later as those cohorts enter the new-car market.
Wards points out that carmakers are offering more subscriptions as a way to establish new revenue streams.
Originally posted on Auto Dealer Today
More Product & Technology
Roadside Warnings Debut
Mazda works with AAA and a technology company to alert passersby to stranded vehicles from its lineup, for both parties’ safety.
Read More →
AI As Trainer?
This month, Agent Entrepreneur Editor Hannah Mitchell shares an artificial-intelligence development that could upend traditional dealership training.
Read More →
A Lingering Auto Tech Divide
Automakers still struggle to hit consumers’ sweet spot, hanging onto the despised touchscreen and adding other complex systems while simple, effective details hit the mark.
Read More →
AI, China and the Next Wave of Auto Retail Innovation
F&I sits at the center of the changes expected to sweep the industry in just the new few years as new players change the game.
Read More →
That Bot Can Do a Lot
Artificial intelligence was all the buzz at the 2026 Agent Summit. A panel of tech specialists broke through the noise to give agents guidance on steering dealer clients.
Read More →
Cyber F&I
Your dealer clients could only benefit from showcasing products on their websites along with vehicle inventory. Modern consumers expect to be informed and are more likely to buy products when they are.
Read More →
Road Glare to Drop a Notch?
Audi is preparing two SUV models for the American market with the automaker’s adaptive LED headlights. Its technology is designed to reduce brightness for other drivers, a growing complaint among U.S. motorists.
Read More →
AppOne Partners With RouteOne for E-Contracting Solution
By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.
Read More →
Senators Propose Chinese Connected Car Ban
Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.
Read More →
Subaru Upgrades Safety Tech
Amid increasing regulation and consumer demand, the automaker has partnered with Infineon to update its advanced driver-assistance systems with the aim of greater safety and security.
Read More →