agent Entrepreneur logo
MenuMENU
SearchSEARCH

Sedans Get Second Chance in Used-Car Market

Experts say a growing affordability gap is driving renewed interest in late-model sedans as new-vehicle buyers and manufacturers go all-in on SUVs and trucks.

Tariq Kamal
Tariq KamalFormer Associate Publisher
Read Tariq's Posts
December 8, 2018
Sedans Get Second Chance in Used-Car Market

Mid-size sedans such as the Mazda6 may have fallen out of favor among new-car buyers, but off-lease volume and competitive in-vehicle technology, among other factors, have created compelling value in the pre-owned segment.

Photo courtesy Mazda USA

2 min to read


(Bobit) — A glut of off-lease units and vanishing factory incentives are creating a value and affordability gap that is pushing more car buyers toward pre-owned units, experts say, and their interest extends to vehicle types that have fallen out of favor with new-car buyers and manufacturers.

The latest reports from Black Book and Jumpstart Automotive Media (divs. Hearst) show value retention and website traffic trending up among sedans throughout 2018 — the same year in which a parade of sedans built by Ford, General Motors, and other manufacturers were given expiration dates as consumers continue to demonstrate a preference for SUVs, CUVs, and trucks.

Ad Loading...

Black Book’s November Used Vehicle Retention Index stood at 116.5, up 0.2% from October and the seventh consecutive monthly gain this year; only in March did the index trend downward. November’s best performers were mid-size luxury SUVs and CUVs (up 0.8%), but that category was trailed closely by subcompact cars (0.6%), mid-size cars and premium sporty cars (both 0.5%), and luxury cars (0.4%).

One factor is in-vehicle technology, particularly infotainment, which continues to advance but hasn’t taken a quantum leap since Apple CarPlay and Android Auto were introduced several model-years ago.

“Sedans are sustaining interest from buyers of used vehicles because they see the value in pricing today, and the features and technology found in used sedans today are comparable to what is available in SUVs and trucks,” said Anil Goyal, executive vice president of operations at Black Book.

According to Black Book, over the past 12 months, used vehicles depreciated by an average of 12.5%. That’s a marked improvement over the 13.2% decline in the year-ago period and the 16.8% average depreciation recorded between November 2015 and November 2016.

Black Book’s figures dovetail with the performance of Jumpstart-powered dealer websites, where 33.6% of all users have researched used vehicles in October, compared with 30.1% in the same month last year. Interest in used vehicles among Jumpstart partner sites peaked at 35.2% in May.

Ad Loading...

Colin Thomas, Jumpstart’s senior analyst for strategic insights and analytics, said dealers can expect this trend to continue into 2019.

“As prices of new vehicles creep up and incentives continue to shrink, it’s expected that consumers will increasingly research and consider used vehicle choices — especially in the 1- to 3-year-old age range — which today have quality and features that compete heavily with new models,” Thomas said.

Topics:Industry

Originally posted on Auto Dealer Today

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...