ATLANTA — Safe-Guard Canada today announced the opening of a new training facility located just outside of Montreal to better service Quebec clients and their dealers.

The new location will allow Safe-Guard to broaden retail training and development support for dealers within Safe-Guard’s client roster, including BMW Canada, Harley-Davidson Financial Services, Honda Financial Services, Mercedes-Benz Financial Services, Nissan Canada Extended Services Inc., Porsche Financial Services, and North American Automotive Group.

Safe-Guard offers a wide range of retail training and development, including certification courses, regional workshops and meetings, and train-the-trainer opportunities. The new Montreal facility includes a boardroom to host corporate and dealer personnel, a large training room that will be utilized for multi-lingual training, and business offices staged like real F&I offices to simulate real-world scenarios.

Safe-Guard’s F&I training curriculum includes product knowledge, sales techniques, compliance basics, and the customer experience — all led by expert Safe-Guard sales and training staff with real-world dealer and F&I experience.

“We’re very excited about the opening of our new Montreal training office,” said Scott Ashby, general manager of Safe-Guard Canada. “Our new facility will allow us to better service our Quebec partners and coach them on the latest F&I product knowledge, how to build value for their customers, as well as compliance standards in order that we can help them grow their businesses and create long-term customers.”

Safe-Guard has been serving Canadian customers since 2001 and has their main office in Mississauga, Ontario. The new Safe-Guard Canada sales and training facility in Montreal opened April 1, 2018.