agent Entrepreneur logo
MenuMENU
SearchSEARCH

“Ruinous” Practices Threaten Automakers, Warns FCA’s Marchionne

The U.S. auto market may be heading into a very good year, but there’s still reason to worry, cautioned FCA Chief Executive Officer Sergio Marchionne, during a well-attended media “roundtable” at the opening of the North American International Auto Show, reported The Detroit Bureau. Like other senior executives gathered for a two–day preview, Marchionne said ... Read More »

January 13, 2015
3 min to read


The U.S. auto market may be heading into a very good year, but there’s still reason to worry, cautioned FCA Chief Executive Officer Sergio Marchionne, during a well-attended media “roundtable” at the opening of the North American International Auto Show, reported The Detroit Bureau.

Like other senior executives gathered for a two–day preview, Marchionne said 2015 is likely to bring further sales gains in the U.S. He also said automakers appear to be showing great restraint in holding back on the “ruinous” practices of the past – such as excess incentives – that nearly destroyed the industry during the depths of the Great Recession.

Ad Loading...

Nonetheless, the outspoken Marchionne said there are still reasons to fret. He pointed to the ongoing problem with excess capacity in Europe, and the fact that the auto business is so costly to compete in that a failure of a single major project could put a company at risk of failure.

Automakers, he said, “need to bring down the cost of execution to de-risk their businesses.” One way to do that, he added, is through further consolidation which would allow product and component sharing on a grand scale.

That said — and clearly with a nod to the disastrous merger of Chrysler and Germany’s Daimler — Marchionne said the industry must avoid “build(ing) these unmanageable monsters.”

Asked specifically whether FCA – the renamed Fiat Chrysler – was holding any possible alliance discussions, the Canadian-educated executive immediately said, “no,” but quickly added he wouldn’t talk about such plans in a media setting, anyway.

In a wide-ranging conversation with reporters from around the world, Marchionne discussed topics ranging from the recall mess of 2014 to investment plans for countries such as Canada and Mexico.

Ad Loading...

On a positive note, the man who pulled together the merger of Italy’s Fiat and American Chrysler said he thinks the auto industry continues to show discipline going into 2015. Some competitors – including Honda’s top American executive John Mendel – warn that there are signs of a costly incentives war brewing as manufacturers try to build sales. But Marchionne sees no sign of the sloppy practices that led Chrysler and General Motors to bankruptcy.

What is a potential problem for the industry is the costly explosion of recalls. FCA was hit hard by safety issues last year, though not nearly as bad as cross-town rival General Motors which had service actions covering 27 million vehicles.

Nonetheless, Marchionne has challenged federal regulators on several occasions when told to make recalls FCA didn’t think justified. The normally direct Marchionne sidestepped questions about whether some of those actions were unjustified. He also acknowledged that in the wake of public concerns, the huge recall of vehicles equipped with Takata airbags was a painful necessity.

“The only acceptable answer to the airbag issue may have been overkill.” That said, Marchionne is looking for things to “stabilize over the next 12 to 18 months and we’ll wind up with a state of equilibrium,” rather than watch steadily more and more vehicles face recall.

Like many industry leaders, Marchionne is watching the plunge in fuel prices and the concurrent surge in demand for pickups and other big vehicles. According to a monthly report by the University of Michigan Transportation Research Institute, that has resulted in a sudden drop in fuel economy for the average vehicle sold in the U.S. It also threatens to make it difficult for the industry to meet the 54.5 mpg Corporate Average Fuel Economy target for 2025.

Ad Loading...

When asked if the government needs to delay or reduce that figure, Marchionne said, “We will make that point when the review opens up in 2017.” That’s when a mandated review of the feasibility of the CAFE standards is scheduled.

Nonetheless, he said FCA continues taking the necessary steps to meet the fuel economy target. The maker is set to add a new hybrid version of its next-generation minivan range, Marchionne noted, and then will expand fuel-saving electrification efforts to other product lines.

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...