Reynolds and Reynolds Unveiling Products, Functionality at NADA
The retail management system provider is growing its software throughout all departments in the dealership and across the industry.

Reynolds President Chris Walsh says the company will release more products this year than any year he can remember.
IMAGE: Reynolds and Reynolds
The Reynolds and Reynolds Company announced the new products it will display at the NADA Show in Las Vegas Feb. 2 to Feb. 4. The company that says it took automotive retail from paper to digital and from a digital management system to a retail management system will unveil software to help dealers go beyond what they’ve been told is possible.
“We couldn’t be more excited for the NADA Show this year. We’re growing faster than we have in the last 15 years – winning more new customers than ever and retaining nearly all of our existing customers," said President Chris Walsh. "We’re laser focused on our customers’ success, and as part of that, we’re releasing more new products this year than any year in recent memory,”
In sales, Reynolds will showcase how its retail management system now goes far beyond the four walls of the dealership, allowing dealers to "Retail Anywhere." It says dealers can work a single deal from the first chat interaction to the online payment to the CRM and desking to F&I into accounting and off for funding with no mismatched numbers and no rekeying.
In F&I, dealers will have a first look at more options for selling after-market products with new tools like Menu Touch. Using solutions such as consumer-led options, online video chat, in-store tablets, and the docuPAD system, Reynolds says dealers can sell to customers, no matter where they are, without sacrificing anything or rekeying any information.
In the business office, Reynolds will unveil options to help dealers take complete control of cash flow and expenses. Reynolds Retail Management System is expanding with new software, automating workflow approvals for invoices and purchase orders, as well as eliminating stuffing envelopes with statements and waiting 45 days for a check to come back. It will also add lenders to its network.
In service, technicians become mobile with a new product, Service Flex. And a partnership with TruVideo for processing technician inspection videos adds to the eApproval in Advanced Service. From start to finish, dealers will now be able to take care of customers wherever they are and minimize dead bay time with vehicles sitting on lifts waiting for approvals.
“NADA delivers a great show every year, and this year will be special for our customers and for dealers looking to switch to Reynolds,” Walsh said. With so many new products, we couldn’t be more excited to help them go beyond what they’ve been told is possible.”
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →