Porsche Raises Forecast as Panamera Helps Sales Beat Estimates
Porsche SE improved its full-year forecast after the carmaking division’s sales beat analysts’ estimates as the new Panamera sedan attracted buyers, Bloomberg reported.
The loss for the year ending July 31 will be less than 1 billion euros ($1.2 billion), the maker of the 911 sports-car said in a statement. That compares with a “low single-digit” billion-euro loss forecast on March 17. Nine-month sales by the car-manufacturing unit rose 12 percent to 5.2 billion euros, while the operating profit was 600 million euros.
“These are good numbers,” said Daniel Schwarz, an analyst at Commerzbank AG in Frankfurt who has a “reduce” recommendation on the stock. “The Panamera is proving a boon to Porsche’s car business. They’re doing better than expected.”
The company, which took a majority stake in Volkswagen AG in January 2009, posted its first net loss since 1994 last year because of writedowns on the value of options on shares of Europe’s biggest carmaker following a failed hostile takeover. Volkswagen turned around and acquired 49.9 percent of Stuttgart, Germany-based Porsche’s carmaking business in December.
Porsche rose as much as 1.04 euros, or 3 percent, to 35.64 euros and was up 2.1 percent as of 11:58 a.m. in Frankfurt trading, valuing the carmaker at 6.2 billion euros.
Nine-month deliveries declined 0.1 percent from a year earlier to 53,605 cars and sport-utility vehicles, Porsche said. The company sold 13,906 Panameras in the period. The model, Porsche’s latest and its first car with four doors, cost 1 billion euros to develop and went on sale in Germany last September. Porsche has a fiscal-2010 target of selling 20,000 Panameras, which is priced starting at 94,600 euros.
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →