agent Entrepreneur logo
MenuMENU
SearchSEARCH

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

February 24, 2026
Overall Consumer Confidence Up

Looking to the next six months, consumers’ outlook improved about five points to 72 this month.

Pexels/Vie Studio

2 min to read


U.S. consumer confidence has slightly increased this month, including plans to buy big-ticket items, though outlook stayed well under a four-year high hit in November 2024.

The Conference Board’s monthly Consumer Confidence Index rose a little over two points to 91.2. Its separate Present Situation Index, though, continued a recent decline, falling about the same amount as the overall index rose to land at 120, and 12-month inflation expectations stayed high.

Ad Loading...

Looking to the next six months, consumers’ outlook improved about five points to 72. 

“Confidence ticked up in February after falling in January, as consumers’ pessimistic expectations for the future eased somewhat,” said Dana Peterson, the nonprofit business membership and research group’s chief economist.

Big-ticket spending plans were concentrated among used vehicles, TVs and smart phones. New-vehicle buying plans were flat.

The board’s overall confidence index slumped to a two-decade low near the end of the Great Recession in 2009. It plunged again during the Covid pandemic, though not nearly as low, and dropped to that level again last year amid sustained inflation and new U.S. trade tariffs.

This month consumer views on employment rose by less than a percentage point, according to the report.

Ad Loading...

Among generations, consumer confidence fell for those 35 and older on a six-month rolling average basis, the board reported. It also fell in most income brackets, though it increased among Republican and independent voters.

Survey respondents’ written responses revealed the roots of their pessimism.

“Comments about prices, inflation, and the cost of goods remained at the top of [consumers’] minds,” said Peterson, who also noted more mentions of trade and political and immigration issues. 

Considering their families’ financial situations, respondents’ views fell for both the present and future, though expectations of a recession receded.

DIG DEEPER: Reaping Recall Rewards

Originally posted on Auto Dealer Today

More Industry

Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
Ad Loading...
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Ad Loading...
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Ad Loading...
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...