MINNEAPOLIS — AI marketing automation provider Outsell announced that Jon Ochetti has joined the company as CFO, responsible for all areas of finance and accounting. As part of Outsell’s senior leadership team, he is expected to play a role in determining the company’s growth strategy.

“Jon has deep experience in media and marketing and understands the challenges of moving from traditional to online media,” said Wethington. “That, combined with his financial background and expertise, made him the ideal candidate for Outsell’s CFO position. We’re excited to have him on board.”

Ochetti most recently served as vice president of business strategy and FP&A at Star Tribune Media. Prior to that, he was vice president of finance for publisher Meredith Corp.’s marketing services agency, MXM. He also worked in finance positions at McDonald’s Corp. and KPMG.

“Outsell is doing so many exciting things in the automotive marketing world,” said Ochetti. “I think that the industry is at an important inflection point in that digital is really overtaking traditional media as the most effective communications channel. It’s a space I know well, and I’m thrilled to join this team.”