agent Entrepreneur logo
MenuMENU
SearchSEARCH

Mercury Production to End in Late September, Early October

July 11, 2010
2 min to read


DETROIT - Ford Motor Co. will begin the wind-down of Mercury production in late September. Ford wants to shutter the 71-year-old brand and dealer network by Dec. 31, Automotive News reported.


According to three dealers informed of the automaker's plans, Ford will end production of the rear-wheel drive Grand Marquis sedan on Sept. 30, the Mountaineer SUV on Oct. 1, the Milan mid-size sedan on Oct. 2, and the Mariner small SUV on Oct. 3.

Ad Loading...


Ford spokesman Robert Parker said in an e-mail that Ford will end production of Mercury in the fourth quarter, but added, “we've not shared specific dates.”


Mercury dealers submitted their final factory orders last month. Those vehicles will arrive at dealerships in about 30 days. If dealers want additional stock after that, they must acquire vehicles from other dealers, according to several dealer sources.


Mercury had a 38-day supply of vehicles on July 1. Ford's head of U.S. sales, Ken Czubay, has said he expects Mercury dealers to sell out of the lineup well before Dec. 31.


Ford announced on June 2 it would kill Mercury by year-end and concentrate on two brands -- Ford and Lincoln.


There are 1,712 dealerships selling the Mercury brand in the United States, but no stand-alone Mercury stores.

Ad Loading...


Ford has offered dealers with Mercury franchises a cash settlement. But the dealers won't be compensated until they sell all remaining Mercury inventory and close their franchise.


The compensation ranges from the low thousands of dollars up to about $1 million depending on the dealership.

More Industry

Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ad Loading...
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Ad Loading...
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industry•by Lauren Lawrence•August 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...