Mercedes Invests in EV Sales in Japan
German carmaker opens first-ever store dedicated to EVs.
The Mercedes EQE Sedan is one of five all-electric models the carmaker has introduced since 2019.
IMAGE: Mercedes-Benz
Mercedes-Benz opened its first-ever dealership for all electric vehicles, settling on Japan for the milestone.
The Yokohama store, south of the capital city of Tokyo, is a joint effort of Mercedes and Tokyo-based dealership Stern Setagaya. It sells the all-electric Mercedes-EQ series.
"We wanted to be the first to establish a sales base dedicated to electric vehicles in Japan to aggressively promote our EVs to Japanese consumers," Mercedes-Benz Japan President Kintaro Ueno said.
Mercedes has introduced five EV models since 2019 and plans two more next year. It’s the top foreign automaker by sales in Japan, though domestic manufacturers have a corner on the market.
READ MORE: Automakers Drive Up Spending on EV and Battery Development
Originally posted on Auto Dealer Today
More Industry
Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →