agent Entrepreneur logo
MenuMENU
SearchSEARCH

Manheim to Invest $100 Million in Digital

Manheim will continue its mission to deliver the industry’s top destination for wholesale vehicle buyers and sellers and will invest over $100 million in its digital marketplace from 2018 through 2019, the company announced.

October 9, 2018
2 min to read


ATLANTA — Manheim will continue its mission to deliver the industry’s top destination for wholesale vehicle buyers and sellers and will invest over $100 million in its digital marketplace from 2018 through 2019, the company announced. Manheim has been enhancing its digital platforms, from OVE to RMS Automotive and Simulcast, all designed to give dealers a faster, easier and more efficient experience wherever and however they want to do business. The latest enhancements include the launch of the Manheim Express mobile app, and the forthcoming launch of a full-service concierge service, which will offer trained advisors to help dealers maximize vehicle listings and profitability. “With wave after wave of enhancements, we are delivering a future-proof digital marketplace,” said Nick Peluso, president of Manheim Digital Marketplace and RMS Automotive. "We are committed to delivering an omni-channel marketplace that dealers can tap that offers the type of choices they need to compete and thrive in today’s fast-moving used vehicle marketplace.” Dealers are Increasingly embracing online inventory channels, recognizing they can move inventory faster online with 24/7 access to buyers and sellers. In fact, Manheim experienced significant digital acquisition growth with 45% of all vehicles sold to a digital buyer during the first half of 2018, up from 39% in 2017, executives said. On OVE, Manheim’s leading open digital marketplace, Manheim has invested in a complete overhaul of the vehicle search experience, bringing faster performance and greater personalization. The site now learns from each user’s searches and purchases to present the most relevant set of results possible. Sellers will see a significantly improved selling experience in 2019 as well. Enhancements will cascade to other platforms in the Manheim Marketplace, including Manheim.com, and Simulcast in the coming months, all according to the announcement.


Topics:Industry

More Industry

Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Ad Loading...
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Ad Loading...
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →
car with hood open, an arm holding a wrench, The most loyal generation text, Agent Entrepreneur logo
Industryby Lauren LawrenceApril 9, 2026

Service Drives Gen Z Loyalty

The dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.

Read More →
Ad Loading...
Photo of man with most of his face hidden as he types on a computer keyboard
Industryby Hannah MitchellApril 2, 2026

Fake Auto Dealer Websites Frauding Consumers

The Point Predictive study traced a pattern across more than 100 websites it believes are being developed by an international theft ring.

Read More →