Kelley Blue Book Names Winners of 10th Annual 5-Year Cost to Own Awards
Honoring new-vehicle brands, models with lowest projected ownership costs to help shoppers save money.

Honoring new-vehicle brands, models with lowest projected ownership costs to help shoppers save money.
IRVINE, Calif. – Most people spend a lot of time researching and contemplating the up-front expense of purchasing a new car, but wise car shoppers also consider the total cost of ownership beyond just the initial sticker price. Ongoing costs like fuel, maintenance, insurance and even vehicle depreciation can vary greatly from one model to the next. To help in-market car shoppers make smart purchase decisions, Kelley Blue Book's experts today name the 2021 model-year brand and category winners of the 10th annual 5-Year Cost to Own Awards. These awards recognize new vehicles with the lowest projected ownership costs over the initial five-year ownership period.
Choosing a car with low ownership costs can help shoppers save a significant amount of money over time – often several hundred and sometimes even thousands of dollars – so it's worthwhile to research the cost to own details of any new car you're considering.
"Choosing a car with low ownership costs can help shoppers save a significant amount of money over time – often several hundred and sometimes even thousands of dollars – so it's worthwhile to research the cost to own details of any new car you're considering," said Eric Ibara, director of residual values for Kelley Blue Book. "Toyota wins the top 5-Year Cost to Own Brand for 2021, hot on the heels of its award for 2021 Best Resale Value Brand. Toyota's high residual values were the primary contributor toward the brand's low ownership costs, given that high residual values directly correlate to lower vehicle depreciation. Meanwhile Lexus, Toyota's luxury sibling, takes home the award for top 5-Year Cost to Own Luxury Brand, as several Lexus models lead the pack in many vehicle ownership cost categories."
Available for new models on Kelley Blue Book's KBB.com, 5-Year Cost to Own information takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees. This data allows new-car shoppers to see the big picture of what a new vehicle will cost them over time, helping them to save money by choosing a vehicle that best meets their needs and their long-term budget.
2021 Kelley Blue Book 5-Year Cost to Own Award Winners
2021 KELLEY BLUE BOOK 5-YEAR COST TO OWN AWARD: BRAND
TOYOTA
2021 KELLEY BLUE BOOK 5-YEAR COST TO OWN AWARD: LUXURY BRAND
LEXUS
2021 KELLEY BLUE BOOK 5-YEAR COST TO OWN AWARDS: BY VEHICLE CATEGORY
COMPACT CAR: Hyundai Elantra
MID-SIZE SUV – 3-ROW: Subaru Ascent
MID-SIZE CAR: Volkswagen Passat
FULL-SIZE SUV: Nissan Armada
FULL-SIZE CAR: Dodge Charger
LUXURY SUBCOMPACT SUV: Lexus UX
ENTRY-LEVEL LUXURY CAR: Acura ILX
LUXURY COMPACT SUV: Lexus NX
LUXURY CAR: Volvo S90
LUXURY MID-SIZE SUV – 2-ROW: Lexus RX
SPORTS CAR: Mazda MX-5 Miata
LUXURY MID-SIZE SUV – 3-ROW: Volvo XC90
HYBRID/ALTERNATIVE ENERGY CAR: Toyota Corolla Hybrid
LUXURY FULL-SIZE SUV: Infiniti QX80
ELECTRIC VEHICLE: Nissan LEAF
OFF-ROAD SUV: Jeep Wrangler
SUBCOMPACT SUV: Hyundai Venue
MID-SIZE PICKUP TRUCK: Ford Ranger
COMPACT SUV: Subaru Forester
FULL-SIZE PICKUP TRUCK: Ford F-150
MID-SIZE SUV – 2-ROW: Subaru Outback
MINIVAN: Chrysler Voyager
(2021 model-year vehicles' projected ownership costs are based on the average Kelley Blue Book 5-Year Cost to Own data for the initial five-year ownership period).
Kelley Blue Book 5-Year Cost to Own information is developed using Kelley Blue Book® Residual Values to calculate depreciation costs. Kelley Blue Book calculates total ownership costs for new vehicles by applying a sophisticated valuation methodology along with critical financial data from third-party providers.
For more information from Kelley Blue Book about the 5-Year Cost to Own Awards, visit https://www.kbb.com/best-cars/lowest-5-year-cost-to-own-cars-trucks-suvs/.
Originally posted on Auto Dealer Today
More Awards

F&I Hall of Fame Welcomes Class of 2026
The hall of fame election committee added Jerry Lacour, Mickey Quinn, Gil Van Over III and Tony Wanderon to its growing list of industry titans.
Read More →
Voting Now Open for 2026 Dealers' Choice Awards
Voting is now open for the 22nd annual Dealers’ Choice Awards, a program designed to recognize auto dealers’ favorite vendors, suppliers, and finance partners.
Read More →
Epic Wins Startup Symposium Competition at Agent Summit
The company earned the highest scores from Startup Symposium judges and audience member, who rated eight companies on their investment potential based on rapid-fire pitches and Q&A sessions.
Read More →
Hyundai, Kia Lead Electrified Awards
With more hybrids and EVs on the market, U.S. News & World Report expanded its 2026 Best Hybrid and Electric Cars awards and introduced the first 'best hybrid minivan' class.
Read More →
F&I Hall of Fame 2026 Class Inducted at Agent Summit
The selection committee is set to accept nominations for future F&I Hall of Fame members following the induction of the Class of 2026 at last week’s Agent Summit.
Read More →
Dealers Awarded for Consumer Reviews
Roughly 1,000 dealerships across the U.S. and Canada were named 2026 Dealer of the Year award winners by Cars.com, which based its list on customer reviews and dealer responsiveness.
Read More →
Nissan Leaf Women's Car of the Year
The electric SUV, first launched as a car in 2010, was praised for its realistic approach to electric mobility and balance of advanced electric performance by the Women’s Worldwide Car of the Year judges.
Read More →
Affordability Leads Top-Rated List
Edmunds’ editorial team tested 300-plus vehicles to help determine the Top Rated Awards for 2026, and one brand stood out with multiple rankings, including Best of the Best.
Read More →
Nominate Industry Trailblazers for 2026 F&I Hall of Fame
Honorees will be recognized at Agent Summit, taking place April 13–15, 2026 at The Cosmopolitan Las Vegas.
Read More →
Time Dealer of the Year Named
David Wright of Iowa rises to the top of nearly 50 nominees across the country on his record of business growth and contributions to his dealership’s community.
Read More →