ORANGE COUNTY – With sales projections and inventories on the rise for the automotive industry, Joe Verde will help Digital Dealer attendees create the processes and develop the sales and management skills they need to boost profits in 2012 during his workshop at the 12th Digital Dealer Conference & Exposition April 3-5 in Orlando, Fla.

The Digital Dealer Conference will be held at the Rosen Shingle Creek and Verde’s workshop entitled, “14,000,000 Units in 2012 – How To Get More Than Your Fair Share Of Sales,” will be held on Wednesday, April 4, from 10am to 10:50am.

“Buyers are out again, they’re more confident, inventories are up and 2012 is primed to be a great year,” he said. “Unfortunately, that doesn’t mean every dealership will have a great year just because they have cars in inventory, or because they’re offering the cheapest pricing in town.”

Verde is recognized for his role in walking thousands of dealers through the recession with his common sense, step-by-step approach to stabilize their dealerships, partner with them to recover, and now, help to reposition their business for growth.

“Buyers aren’t fearful any more, but they have changed,” explained Verde. “Now they want all they can get for the money they spend – and that means they want value.”

Convention attendees can pick up complimentary copies of Verde’s book for salespeople, “Earn Over $100,000 Selling Cars – Every Year,” along with his book for dealers and managers, “A Dealer’s Guide To Recovery & Growth” at the company booth #225 during the three-day exposition.