MENU
SEARCH
ORANGE COUNTY – In today's market with the cost of gas and inventory shortages, car buyers are increasingly more cautious on the lot.
Automotive sales training expert and author Joe Verde will address the reality of selling to today's new buyer when he holds a special workshop at the National Association of Minority Automobile Dealers (NAMAD) Annual Membership Conference on July 21-23 in Las Vegas, Nev.
Verde's workshop, "The New Basics™ Of Selling – New Rules For Selling To Today's Buyer," will be held on Friday, July 22, at THEhotel at Mandalay Bay.
"Using 'Old School' sales methods is out the door. Today's customers have changed how they buy, and that means we have to change how we sell," said Verde, President, Joe Verde Sales & Management Training, Inc. "Customers have evolved over the last several years into more savvy consumers, armed with more information, demanding a new level of professionalism and skills from our salespeople and management staff."
The goal of Verde's workshop is to arm NAMAD dealers with the knowledge and skills required to help managers and salespeople face today's more sophisticated buyer.
"Until the recession hit, you really didn't have to develop your skills or build your business to make money. As a salesperson, you could go to work, wait for an 'up', and earn $42,000 per year in spite of your skills, but those days are over," Verde said.
Among the topics Verde will address in his workshop are:
How customers have changed in the last three years
The new priorities of today's buyers
The New Basics™ of selling
The eight important steps to more sales and higher gross profit
This workshop is not Joe Verde's first association with NAMAD dealers. He has spoken at their annual conference before; is a regular contributor to the group's Treads newsletter; and is an ongoing partner and enrollee in the Association's online Minority Dealer Vendor Directory. Joe Verde Sales & Management Training, Inc., is listed under the following categories: Training/Education, CRM, CSI, F&I and Advertising. The directory is located on NAMAD's Website.
A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.
Read More →
A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.
Read More →
Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.
Read More →
U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.
Read More →
Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.
Read More →
Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.
Read More →
Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.
Read More →
The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.
Read More →
The dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.
Read More →
The Point Predictive study traced a pattern across more than 100 websites it believes are being developed by an international theft ring.
Read More →