ORANGE COUNTY - Sales and management training expert and renowned author, Joe Verde, was asked to speak at the 2012 National Automobile Dealers Association (NADA) Convention & Expo in Las Vegas in February. This year’s convention will mark the 25th time that a member of Joe Verde Sales & Management Training, Inc., has spoken at NADA since 1991.

Verde's workshop “A Business Plan to Guarantee More Traffic and Sales,” is designed to help dealers find the right mix of e-leads, phone leads, walk-ins, advertising and repeat business to guarantee their dealerships more sales.

“Customers have changed – they are more sophisticated,” said Verde, president at Joe Verde Sales & Management Training, Inc. “One of the biggest challenges for dealerships today is generating more floor traffic to protect themselves in this market. I’ll show dealers how to establish goals, based on their market, and how to structure a step-by-step business plan.”

Two types of customers have evolved over the past five years, according to Verde. His workshop will cover these two customer groups and how they’ve changed the market, so dealers can focus on maximizing the potential of floor traffic in 2012.

“Today’s market is more volatile than ever and dealers have to learn to generate more floor traffic each month without breaking the bank,” he said. “I’ll show attendees how to flood their showroom with buyers.”