COLLEYVILLE, Texas – Pittsburgh-based Jeram Marketing hosted a regional AFIP certification boot camp for the sales and F&I personnel of its dealer-clients and other interested parties earlier this month. The event drew 15 attendees representing nine dealer groups.

According to Nancie Pajan, director of training at Jeram Marketing, “I earned my senior AFIP certification at a boot camp in Ohio last year and was really impressed with the expedited training. Keeping our dealer-clients compliant is a big part of what we do, so we brought the boot camp experience to Pittsburgh.”

The dealer groups that participated include the Billy Bender Auto Group and Hoffman Automotive in Maryland; Ron Marhofer Auto Family in Ohio; the Cochran Automotive Group, Delaney Group, Laurel Auto Group and Washington Auto Mall in Pennsylvania; the Robinson Automotive Group in West Virginia; and the Freedom Auto Group, which has stores in Pennsylvania and West Virginia.

Jeram Marketing, founded in 1991 by president Jerry O’Neill, serves over 80 dealer-clients in five states. The company offers a complete line of F&I products that are backed by A or A+ rated insurers and supported by training and in-store services. Nancie Pajan has served as Jeram Marketing’s director of training since 2007.

“We’re always trying to bring something to the table that’s fresh, innovative and profitable, whether it’s a product, a process or a training idea. The AFIP boot camp fits that philosophy,” said Pajan.