agent Entrepreneur logo
MenuMENU
SearchSEARCH

Jeep Meets Goal of 1 Million in 2014 Sales

Jeep, the SUV brand that is key to Fiat Chrysler Automobiles’ global expansion plans, narrowly met its goal of selling one million vehicles in 2014, the Jeep brand chief said on Tuesday, reported Reuters. Jeep’s worldwide sales were 1,017,019 last year, up 39 percent from 2013 and a record for the brand. Sales rose 41 ... Read More »

January 7, 2015
2 min to read


Jeep, the SUV brand that is key to Fiat Chrysler Automobiles’ global expansion plans, narrowly met its goal of selling one million vehicles in 2014, the Jeep brand chief said on Tuesday, reported Reuters.

Jeep’s worldwide sales were 1,017,019 last year, up 39 percent from 2013 and a record for the brand.

Ad Loading...

Sales rose 41 percent in Jeep’s biggest market, the United States, to 692,348.

Mike Manley, chief executive of the Jeep brand, in a phone interview with Reuters did not venture a specific sales forecast for 2015 sales. He said, Jeep plans to “continue the growth.”

Sergio Marchionne, CEO of FCA, said last May that global production of Jeep will rise to 1.9 million vehicles by 2018. Of that, one million is to be produced in North America, 500,000 in Asia, 200,000 in South America and 200,000 in Europe.

Marchionne and Manley made selling one million Jeep vehicles in 2014 a stretch target last January.

Manley said 2015 Jeep sales will helped by the start of production of the Cherokee in China in the third quarter of the year and in Brazil in the second quarter.

Ad Loading...

Jeep sales in China, the world’s biggest automobile market, rose 49 percent in 2014 from a relatively low base, to 88,000. Manley said 132,000 Jeeps were sold in Asia.

South American sales represented only about 2 percent of the global sales total last year. The region’s biggest markets, Brazil and Argentina, continue to suffer from economic woes, but South American Jeep sales should rise in 2015 thanks to local production, Manley said.

Jeep sales gained 40 percent in Europe, where the small SUV Renegade began sales in November in 28 countries. Manley said the start of sales was “very encouraging” for the vehicle he said is a better fit for European consumers than the larger Grand Cherokee and Cherokee.

Renegade sales launch in the U.S. market in the first quarter.

Aaron Bragman, analyst with Cars.com, said the Renegade will sell well in the United States, particularly to young drivers.

Ad Loading...

“You will see one of these in every high school parking lot in the country,” said Bragman of the Renegade.

Top-selling models globally for the brand were the Grand Cherokee at 279,567, followed by Cherokee at 236,289, Wrangler at 234,579, Compass at 134,629 and Patriot at 122,387.

Manley said FCA’s plans are to “start the replacement of” Compass and Patriot in 2016.

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...