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Industry Veteran Garret Lacour Launches New Aftermarket Company

July 27, 2011
2 min to read


AUSTIN – RoadVantage, the first aftermarket company to offer dealers the advantage of 90-days free aftermarket programs, announced the launch of its new business operation.


Founded by industry veteran Garret Lacour, the co-founder and former CEO of IAS (Innovative Aftermarket Systems), RoadVantage offers dealerships a host of traditional aftermarket programs with an innovative approach of 90-days free consumer warranty offerings while adding value across the sales channel.

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Headquartered in Austin, Texas, RoadVantage offers dealers choices among the most popular and well-presented products and programs available including: Key Replacement, Tire & Wheel, GAP, Windshield, Interior/Exterior and a Multi-Shield offering.


All programs are backed by an “A” rated insurance company and administered with high level customer service.


The fresh approach to value-added F&I allows dealers to offer their customers 90-days free programs at a low cost and low risk for the dealership.


This instant built-in dealership differentiator can increase F&I sales and has caused several dealers to implement the RoadVantage 90-days free programs to maximize efforts during the high selling season.


"We are assembling a team of highly seasoned executives and qualified agents who combine successful automotive experience with proven track records in aftermarket sales," said Garret Lacour, President and CEO at RoadVantage.

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"Our business model can help both agents and dealerships navigate the obstacles that they will inevitably face in fundamentally invigorating their F&I departments in a continued challenging environment. Our 90-days free programs can increase F&I penetration and at the same time add value in the sales channel making it a win-win for dealerships.”


RoadVantage currently has openings in limited territories across the United States for agent representation. The company is hosting a National Expansion meeting this week in Austin, Texas for new agency representation.

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