ID. Buzz 3D Configurator, Custom Graphics Debuts
Wrapmate tool empowers owners to personalize the look of the all-electric vehicle with dozens of designs.

Wrapmate has more than 2,000 certified installers that can apply the VW wraps.
Volkswagen of America
Wrapmate, in collaboration with Volkswagen of America, launched a custom graphics program for the all-new Volkswagen ID. Buzz. The initiative invites enthusiasts and future owners to begin personalizing their vehicles with custom wrap and other vinyl decal designs using an innovative 3D configurator created by Wrapmate.
The collaboration harnesses Wrapmate's expertise in vehicle graphics and wraps to showcase Volkswagen's design and electric vehicle technology in the ID. Buzz.
"This program not only allows ID. Buzz fans to express their individual style but also enhances the overall ownership experience by offering a way to customize the look of these exceptional vehicles," said Wrapmate CEO Chris Loar.
The centerpiece of the program is the Wrapmate 3D configurator, which enables site visitors to design and visualize custom wraps in real time directly on the Wrapmate website. Starting in the fall, customers who have created or selected their custom graphics can order their design packages through their local participating Volkswagen dealership or online.
All custom graphics will be produced using 3M Wrap Film, helping ensure durability and vibrant color quality. "Volkswagen’s collaboration with Wrapmate allows us to offer our customers a creative platform to personalize their ID. Buzz with both new designs and those that offer a nod to the heritage of the Volkswagen brand," said Robert Gal, senior manager Volkswagen accessories, Volkswagen of America.
Wrapmate’s network of more than 2,000 certified Wrapmate Pro installers are ready to do the work. Enthusiasts can start personalizing their dream ID. Buzz today here. The program kicked off on June 2, the second annual International Volkswagen Bus Day.
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →