agent Entrepreneur logo
MenuMENU
SearchSEARCH

Honda Lifts Profit Forecast, Sees Further Growth

February 3, 2010
2 min to read


TOKYO - Honda Motor Co. lifted its annual guidance far beyond market expectations after cost cuts drove quarterly profit to the strongest in a year and a half. The automaker said it anticipates further growth in the next fiscal year, Reuters reported.

Japan's No.2 automaker has weathered the industry's turmoil better than many rivals as its profitable and dominant motorcycle business cushioned the blow to global car demand from the financial crisis.

Ad Loading...

Honda's car business, heavy in fuel-efficient models such as the Civic and Jazz, has also turned up over the past three quarters thanks to government sales incentives such as the United States' cash-for-clunkers program last summer.

With its car sales roughly on track to reach 3.6 million vehicles next business year, a top executive said Honda should be able to make an operating profit of about $1.1 billion per quarter, providing a rare insight into the outlook for the financial year starting on April 1.

"Under these sales conditions, I see a fundamental ability to make 100 billion yen in operating profit every quarter," Executive Vice President Koichi Kondo told a news conference.

That would indicate a full-year operating profit of 400 billion yen ($4.39 billion) for the year to March 2011, or up 25 percent from Honda's revised guidance of 320 billion yen for this year.

Honda may also benefit from the global recall of millions of vehicles by larger rival Toyota Motor Corp., particularly in the key U.S. market, although Kondo -- and analysts -- said the opposite could also happen.

Ad Loading...

"There's a chance that the image of all Japanese cars will worsen in North America and elsewhere," said Mitsushige Akino, chief fund manager at Akiyoshi Investment Management. "We just don't know. There are things we still can't predict."

Honda had to initiate a recall of its own last week, saying it would recall some 646,000 of its Fit/Jazz and City models globally due to a faulty window switch after a child died when fire broke out in a car last year.

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
silver car in background with hand in front holding out a set of keys, Trade-In Trouble, F&I and Showroom
Industryby Lauren LawrenceJuly 20, 2026

Trade-Ins in Negative Equity Reach New Heights

As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.

Read More →
Ad Loading...
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
Ad Loading...
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Ad Loading...
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...