Helion Names New Director of Marketing
TIMONIUM, Md. — Information technology (IT) services provider Helion Automotive Technologies today announced the recent addition of Tracey Reyes as its new director of marketing. She brings more than 20 years professional experience in marketing, advertising, events, branding and strategy to the position. Reyes, whose career includes 10 years in the automotive industry, will oversee ... Read More »
TIMONIUM, Md. — Information technology (IT) services provider Helion Automotive Technologies today announced the recent addition of Tracey Reyes as its new director of marketing. She brings more than 20 years professional experience in marketing, advertising, events, branding and strategy to the position.
Reyes, whose career includes 10 years in the automotive industry, will oversee the development and implementation of strategies designed to increase awareness of Helion’s services.
“Tracey brings a wealth of marketing knowledge to this position and I’m excited to have her energy, expertise and guidance for achieving our vision for the future,” said Erik Nachbahr, founder and president of Helion Automotive Technologies.
Reyes previously served as a marketing director for Digital Air Strike and marketing manager for Dealertrack. She’s also served as director of marketing for Paypro Corp. and assistant marketing manager with First Data Merchant Services.
“Helion’s unique service offerings are one of the best kept secrets in the automotive industry, and I look forward to changing that narrative,” said Reyes. “The main challenge lies in educating auto dealers about how IT services should be viewed as an investment that can help them grow and reach their business objectives, versus an expense to be contained.”
Helion’s service offerings include end-to-end management of hardware infrastructure, software applications support, help desk support, data and cybersecurity solutions, communications and more. For more, visit www.heliontechnologies.com.
More Industry
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →