HOUSTON – GSFSGroup announced that Keith Cooper has been appointed Director, National Sales Division to further continue the development of GSFSGroup’s national footprint.

Mr. Cooper’s priorities will include leading the GSFSGroup’s national team of agents and cultivating partnerships with independent agents to promote the growth and development of their businesses through the GSFS product line.

Cooper will work out of the company’s Houston headquarters and report directly to Alan Bond, the company’s Vice President, National Sales.

An industry veteran of more than 25 years, Cooper comes to GSFSGroup having most recently served as the President and COO of Tri-PAC in Denver, Colorado. Prior to that, Cooper was the President and General Manager at Walkaway USA, LLC in Irving, Texas. He’s also held several positions in his 18 years at EFG Companies, including Senior Vice President.

“We couldn’t be more excited to welcome Keith into the GSFSGroup family. His experience speaks for itself and his strong background fits very well with our ‘customer first’ culture,” said Steve Amos, President, GSFSGroup.

“Not only is he a nationally recognized income development strategist, but he is also one of the very few candidates that is proficient in all five dealer participant programs including Dealer-Owned Warranty Company (DOWC), Dealer Obligor, Retro, NCFC, and CFC.”