HOUSTON — Group 1 Automotive Inc., the nation’s fourth-largest automotive retailer, announced the nationwide launch of AcceleRide, a new online purchase platform for new- and used-car buyers. The new platform offers “intuitive” browsing of more than 38,000 vehicles, configuration and customization, a selection of payment and financing options, and a choice of home, work, or dealership delivery.

“During our extensive pilot program, we made a concerted effort to optimize the digital path to purchase to give customers more options for quick, simple, hassle-free ways to buy a vehicle with their desired preferences,” said Daryl Kenningham, Group 1’s president of U.S. operations. “Customers may also choose a variety of financing options, evaluate their trade-in, and opt for home delivery.”

Executives noted that, in addition to trade-in valuation, AcceleRide integrates factory rebate and incentive offers.

“We’re focused on making the complete online car buying experience convenient, interactive, and even more accessible for customers. The new AcceleRide process is currently live at 79 dealerships and will be available at all 116 Group 1 U.S. dealerships by the end of the summer,” Kenningham said.