GM Studying Voice Assistant Feature
General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models.

General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models.
IMAGE: Pexels
General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models, the Detroit Free Press reported, citing an interview with CEO Mary Barra by a Fox Business anchor.
Barra said an artificial-intelligence-operated assistant would “make your car better as you own it.”
A GM spokesman told the publication that the Detroit-based automaker has no specific plans to introduce such a feature but said its software engineers are studying the concept.
“It’s one of many things we can put on the vehicle,” Barra said in the TV interview. “The vehicle really is a software platform and starting in 2019, General Motors started rolling out vehicles where you could do over-the-air updates for almost every module in the vehicle.”
“Infotainment” features, such as voice assistants, have been among the vehicle features consumers have made the most complaints about. J.D. Power’s recent annual U.S. Vehicle Dependability Study found they remained the biggest problem area among studied models, with an average of about 50 problems per 100 vehicles, nearly twice as many as the next most problematic category of exterior.
DIG DEEPER: New CarPlay Software Advances Apple's Dashboard Capabilities
Originally posted on Auto Dealer Today
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →