agent Entrepreneur logo
MenuMENU
SearchSEARCH

GM Studying Voice Assistant Feature

General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models.

March 15, 2023
GM Studying Voice Assistant Feature

General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models.

IMAGE: Pexels

1 min to read


General Motors is looking into the prospect of a voice assistant à la Alexa or Siri in future models, the Detroit Free Press reported, citing an interview with CEO Mary Barra by a Fox Business anchor.

Barra said an artificial-intelligence-operated assistant would “make your car better as you own it.”

Ad Loading...

A GM spokesman told the publication that the Detroit-based automaker has no specific plans to introduce such a feature but said its software engineers are studying the concept.

“It’s one of many things we can put on the vehicle,” Barra said in the TV interview. “The vehicle really is a software platform and starting in 2019, General Motors started rolling out vehicles where you could do over-the-air updates for almost every module in the vehicle.”

“Infotainment” features, such as voice assistants, have been among the vehicle features consumers have made the most complaints about. J.D. Power’s recent annual U.S. Vehicle Dependability Study found they remained the biggest problem area among studied models, with an average of about 50 problems per 100 vehicles, nearly twice as many as the next most problematic category of exterior.

DIG DEEPER: New CarPlay Software Advances Apple's Dashboard Capabilities

Originally posted on Auto Dealer Today

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...