agent Entrepreneur logo
MenuMENU
SearchSEARCH

GM Partners With Niron on New EV Motor Tech

Companies will co-develop Clean Earth Magnet to reduce reliance on rare-earth minerals.

November 16, 2023
GM Partners With Niron on New EV Motor Tech

Partnership will produce a permanent magnet for motors without using rare or heavy rare-earth minerals.

IMAGE: Pexels

2 min to read


General Motors and Niron Magnetics have formed a strategic partnership to co-develop Clean Earth Magnet motor technology for GM electric vehicles, GM Ventures said.

GM Ventures' investment in Niron means the Minneapolis-based business will become one of GM’s 30-plus portfolio companies and will help Niron scale manufacturing and commercialize sustainable magnets, according to GM, which said EV motors are a key element of its Ultium Platform.

Ad Loading...

However, permanent magnets in EV motor rotors are typically made from rare-earth minerals, like terbium, dysprosium, praseodymium and neodymium, which are expensive and currently processed almost entirely overseas.

Niron Magnetics instead produces a permanent magnet with automotive-grade power without using rare or heavy rare-earth minerals. The company’s Clean Earth Magnet technology is built on iron nitride, a plentiful and cost-effective material with potential for future use in commercial EVs, GM said.

“We believe Niron’s unique technology can play a key role in reducing rare earth minerals from EV motors and help us further scale our North American-based supply chain for EVs,” said Anirvan Coomer, president of GM Ventures, in a press release. “Our path to an all-electric future will be enabled not only by our own research and development efforts but also by investing in next generation technology from startups and established companies outside our four walls.”

GM is taking steps to reduce the need for rare-earth minerals in EVs following China’s efforts to restrict supplies of other such materials.

Reuters reported in October that China would require export permits for some graphite products, a material used in nearly all EVs after earlier reporting that China restricted access to gallium and germanium products used in vehicle components and computer chips.

 

Originally posted on Auto Dealer Today

More Product & Technology

Three men and one woman sitting on a green backlit stage talking

That Bot Can Do a Lot

Artificial intelligence was all the buzz at the 2026 Agent Summit. A panel of tech specialists broke through the noise to give agents guidance on steering dealer clients.

Read More →
Photo of man working under the hood of a car with a tool

Cyber F&I

Your dealer clients could only benefit from showcasing products on their websites along with vehicle inventory. Modern consumers expect to be informed and are more likely to buy products when they are.

Read More →
Audi Q9 headlight graphic.

Road Glare to Drop a Notch?

Audi is preparing two SUV models for the American market with the automaker’s adaptive LED headlights. Its technology is designed to reduce brightness for other drivers, a growing complaint among U.S. motorists.

Read More →
Ad Loading...
Man in blue suit smiling for photo.
Product & Technologyby StaffMay 29, 2026

AppOne Partners With RouteOne for E-Contracting Solution

By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.

Read More →
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
blue Subaru car, windy road graphic, ADAS Upgrades

Subaru Upgrades Safety Tech

Amid increasing regulation and consumer demand, the automaker has partnered with Infineon to update its advanced driver-assistance systems with the aim of greater safety and security.

Read More →
Ad Loading...
Product & Technologyby StaffFebruary 4, 2026

AAMS Training and Mosaic Compliance Services Merge

The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.

Read More →
Product & Technologyby Lauren LawrenceJanuary 16, 2026

Dealership AI Use on the Rise

The most common artificial intelligence applications in automotive retail include customer communications, scheduling, reporting, marketing content and handling of online leads.

Read More →
Product & Technologyby Hannah MitchellJanuary 8, 2026

Auto Software Collaboration Grows

More OEMs and U.S. auto parts makers joined the global initiative to leverage open-source software development for greater efficiencies and vehicle innovations.

Read More →
Ad Loading...
Product & Technologyby Lauren LawrenceDecember 23, 2025

In-Vehicle AI Predicted to Spike

Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.

Read More →
Ad Loading...