agent Entrepreneur logo
MenuMENU
SearchSEARCH

GM Foundation Gives Detroit's CCS $2.5M Donation

June 28, 2011
3 min to read


The General Motors Foundation said Monday it is donating $2.5 million to the College for Creative Studies in Detroit, which is renaming an auditorium after the automaker.


The donation is part of an effort to strengthen a longstanding commitment to the world's leading educator of automotive designers, reported The Detroit News.

Ad Loading...


CCS, a school for art and design education in Detroit, is a leading supplier of creative talent in Michigan, GM said. The foundation's grant will support the ongoing $145 million redevelopment of the college's A. Alfred Taubman Center for Design Education.


"The quality of young designers that CCS educates and trains is a tremendous resource for Detroit and the world," said GM North America President Mark Reuss, a GM foundation board member. "Working to strengthen CCS is critical in our attempts to help Detroit rebound economically and for us to win in the marketplace."


In 2008, GM donated the former Argonaut Building, a workplace for industry pioneers such as Charles F. Kettering and GM's first design chief, Harley Earl, to the college. A national historic landmark, its design and construction was directed by legendary GM Chairman and CEO Alfred P. Sloan.


In 2009, CCS opened the A. Alfred Taubman Center for Design Education, a $145 million integrated educational and creative community focused on art and design that extends from middle school through graduate school and into professional development.


"In addition to developing world-class creative talent, the project is generating 200 jobs, bringing 2,000 people a day and creating a bustling ambience to Midtown, adding to this area's renewed vitality," said College for Creative Studies President Richard L. Rogers.

Ad Loading...


Rogers said CCS trustees, private foundations, corporations and hundreds of individuals have donated more than $50 million to the project. At least $4 million more is needed to keep the redevelopment on track, GM said.


GM and its foundation also support CCS through development of the Transportation Design curriculum, and GM designers teach and mentor project leaders.


Through the Partners for the Advancement of Collaborative Engineering Education (PACE), GM donates software for transportation design as well as helping students gain proficiency with industry tools.


As part of the announcements, the CCS Board of Trustees dedicated the General Motors Auditorium, on the top floor of the Taubman Center building and the onetime home of GM's headquarters for its Design and Photographic Departments.


"It is gratifying to see that the GM Auditorium space has come full circle," said Ed Welburn, GM vice president for Global Design and member of the CCS Board of Trustees.

Ad Loading...


"There were no formal colleges dedicated to automotive design in the 1920s and '30s, so Harley Earl established the industry's first transportation design school on the 11th floor of the Argonaut Building," he said. "Over time, it produced some of the world's top automotive designers. Now, the space is helping young people reach their potential, and has become a training ground for the 21st century."


More Industry

Five men smiling for photo in front of Honda car dealership.
Industryby Lauren LawrenceSeptember 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Ad Loading...
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Ad Loading...
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...