LAKELAND, Fla. — fusionZONE Automotive LLC announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its dealers.

“Our dealership has been with fusionZONE for four successful years. I believe gathering feedback and insights directly from their dealerships via the Advisory Council is just one more level of commitment and dedication,” said Laura Morse, eCommerce manager and assistant to the GM at Jim Norton Toyota of Tulsa, Okla. “The ultimate results will help shape future processes and products based on their client’s needs — that’s a win-win for all! After attending the first council meeting, I am suitably impressed and look forward to seeing what comes next.”

Executives said the advisory council will have quarterly calls and an annual offsite meeting. It is made up of a solid mix of dealer groups and single point dealers from a variety of brand franchises, which helps provide a perspective from users at many different levels.

“It has long been our mission to ensure our dealers enjoy numerous competitive advantages and dominate their digital market areas with advanced, all-inclusive digital marketing services packages. … The Advisory Council is a natural extension of our growth. It will help us continue to listen to our dealers and to meet and exceed their needs, which should make them even more profitable,” said Ed Barton, the company’s president and CEO.