agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford's June Sales Gain on Small Cars

July 1, 2011
3 min to read


DETROIT - Ford Motor Co.'s June sales outpaced the industry's gains on strong sales of small cars and a slight rebound in pickup sales.


Despite falling gasoline prices, the supply of the Fiesta subcompact and the Focus compact remains tight because of "exceptional demand," said Ken Czubay, Ford's vice president of U.S. marketing, sales and service.

Ad Loading...


Ford's new Fiesta subcompact and redesigned 2012 Focus compact combined for 26,920 in June sales, up 66 percent from the year-earlier period, reported Automotive News.


George Pipas, Ford's top sales analyst, said both cars ended the month at about a 30-day supply.


Ford enters the second half of 2011 with "cautious optimism," Czubay said.


"We have a lot of momentum on showroom floors," he said. "But we're watching closely the U.S. economy. The economic data is mixed. Our data suggests that many owners are delaying purchases until the Ford model they want becomes available."


In June, Ford Motor sold 193,415 units, up 10 percent from the year-earlier period, but the results trailed the advances at Chrysler and GM.

Ad Loading...


The industry finished the month up 7 percent.


For the first six months, Ford Motor sold 1.1 million vehicles, up 9 percent. The industry finished the first half up 13 percent.


In June, Ford sold 49,618 F-series pickups, a 7 percent improvement over the year-earlier period.


"That 49,000 -- almost 50,000 -- is one of our highest sales months for the F series in the past three years," Pipas said.


The pickup truck segment made up 9 percent of U.S. retail sales in April and 10 percent in May, Pipas said. It's now just above 11 percent, he said.

Ad Loading...


Ford has about a 79-day supply of pickups, Pipas said.


Said Czubay: "The dealers would just as soon keep it at that level."


"It's good for their business," he said, "as long as we can keep a steady flow, which you've got to do to keep selling 50,000 pickups a month, and we're right on line to keep doing that."


Demand spiked for F-series pickups fitted with the direct-injection turbocharged V-6 EcoBoost engine.


"In May and June, the V-6 outsold the V-8s," Czubay said of pickup sales. "It's the first time since the mid-'80s that that happened."

Ad Loading...


Among F-series pickup sales, 44 percent were powered by V-8s, 41 percent had Ford's 3.5-liter EcoBoost V-6s and 15 percent had 3.7-liter V-6s.


Czubay said sales of the redesigned 2011 Explorer crossover have been a "first half surprise to us."


Through June, Ford's sold 65,823 Explorers, more than double sales in the year-earlier period. In all of 2010, Ford sold 60,687 Explorers.


Czubay said more than 40 percent of the Explorers sold in the first half have been higher-trim models.


Ford has 426,000 vehicles at dealerships or in transit, Pipas said. Of those, 317,000 are trucks and 109,000 are cars and crossovers. The total gives Ford a 57-day supply. Ford ended May with a 52-day supply.

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...