agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford, Feds Discuss Whether Limited Recall Of F-150s Is Enough

February 24, 2011
2 min to read


WASHINGTON - Federal safety regulators and Ford Motor Co. are still in talks over whether the automaker's limited recall of 135,000 F-150s over air bag issues will satisfy the government's concerns about safety.


The Dearborn automaker on Wednesday agreed to recall the F-150 pickups from the 2005 and 2006 model years because of concerns about airbags deploying without warning.

Ad Loading...


The National Highway Traffic Safety Administration asked Ford in a Jan. 26 letter to recall 1.3 million F-150s — from the 2004 to 2006 model years — after reports of 269 air bags deploying without warning and causing 98 injuries.


"The bottom line is that this problem will only multiply. To remedy it, NHTSA firmly believes Ford must initiate a recall," said the Jan. 26 letter, which was made public Wednesday, reported The Detroit News.


The letter warned that if Ford didn't agree to a recall, the agency could convene a formal public hearing to compel a recall — a rarely used step that hasn't happened in decades.


Ford resisted any kind of recall for months and defended its limited recall.


The recall is limited to trucks produced during one shift at Ford's Norfolk, Va., plant from November 2004 to June 2005 and covers 135,000 U.S. vehicles. Ford said the failure rate for the recalled vehicles was "five times the rate for trucks built at the Kansas City Assembly Plant and 29 times the rate for trucks built at the Dearborn Truck Plant."

Ad Loading...


Ford said it doesn't know why the failure rate was higher.


Ford also said owners need to take responsibility if the air bag light illuminates. "Essentially (NHTSA) is requesting that Ford conduct a recall of 1.3 million vehicles to affect the behavior of an extremely small group of owners who have shown that they habitually ignored multiple safety warnings," the company said.





More Industry

Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Ad Loading...