agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford, Feds Discuss Whether Limited Recall Of F-150s Is Enough

February 24, 2011
2 min to read


WASHINGTON - Federal safety regulators and Ford Motor Co. are still in talks over whether the automaker's limited recall of 135,000 F-150s over air bag issues will satisfy the government's concerns about safety.


The Dearborn automaker on Wednesday agreed to recall the F-150 pickups from the 2005 and 2006 model years because of concerns about airbags deploying without warning.

Ad Loading...


The National Highway Traffic Safety Administration asked Ford in a Jan. 26 letter to recall 1.3 million F-150s — from the 2004 to 2006 model years — after reports of 269 air bags deploying without warning and causing 98 injuries.


"The bottom line is that this problem will only multiply. To remedy it, NHTSA firmly believes Ford must initiate a recall," said the Jan. 26 letter, which was made public Wednesday, reported The Detroit News.


The letter warned that if Ford didn't agree to a recall, the agency could convene a formal public hearing to compel a recall — a rarely used step that hasn't happened in decades.


Ford resisted any kind of recall for months and defended its limited recall.


The recall is limited to trucks produced during one shift at Ford's Norfolk, Va., plant from November 2004 to June 2005 and covers 135,000 U.S. vehicles. Ford said the failure rate for the recalled vehicles was "five times the rate for trucks built at the Kansas City Assembly Plant and 29 times the rate for trucks built at the Dearborn Truck Plant."

Ad Loading...


Ford said it doesn't know why the failure rate was higher.


Ford also said owners need to take responsibility if the air bag light illuminates. "Essentially (NHTSA) is requesting that Ford conduct a recall of 1.3 million vehicles to affect the behavior of an extremely small group of owners who have shown that they habitually ignored multiple safety warnings," the company said.





More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →