agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford and Google to Partner on Self-Driving Cars

DETROIT, MI – In a strategic partnership between a tech giant and an automaker, Google and Ford Motor Co. will pair on an autonomous vehicle-building project, according to a report in Yahoo Autos. Citing sources familiar with the plans, the report says that the joint venture will be announced by Ford at the Consumer Electronics ... Read More »

December 23, 2015
1 min to read


DETROIT, MI – In a strategic partnership between a tech giant and an automaker, Google and Ford Motor Co. will pair on an autonomous vehicle-building project, according to a report in Yahoo Autos.

Citing sources familiar with the plans, the report says that the joint venture will be announced by Ford at the Consumer Electronics Show in January.

Ad Loading...

For autonomous vehicles, the two companies are complimentary in that Google has been developing self-driving car software for years, and already has 53 test vehicles on roads in California and Texas, according to mlive.com.

Partnering with Ford – which has also been developing autonomous vehicle technology – gives Google immediate access to the 102-year-old company’s sizable vehicle-building infrastructure and network.

“Tech companies have an advantage when it comes to rapidly developing advanced autonomous features, but building an entire vehicle goes far beyond high-tech engineering,” Karl Brauer, senior analyst with Kelley Blue Book, said in an email Monday night. “Car companies will struggle to keep up with the pace of autonomous technology, while tech companies will face a daunting task in setting up the full production and distribution of an automobile line. An alliance between the two industries could make everything happen much quicker, giving the advantage to tech and car companies that align first.”

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →