Financial Impacts Top EV Consumer Concerns
Almost half of respondents to a recent S&P Global survey say prices are excessively high.

Among consumers intending to buy EVs, 25% plan to use public charging stations.
IMAGE: Pexels
A new S&P Global Mobility survey found the top worry among potential electric-vehicle buyers is the financial impact of such a purchase.
In fact, among the 7,500 respondents to the May survey worldwide, 48% expressed the belief that EV prices are excessively high.
"Pricing is still very much the biggest barrier to electric vehicles," Yanina Mills, senior technical research analyst at S&P Global Mobility, said in a press release.
Consumer sentiment for purchasing an EV has also dropped in the past two years, emblematic of an immature market segment, Mills said. Only 67% of survey respondents said they were open to buying an EV, a 19% drop from 2021.
Also, fewer than half said they believe EV technology is ready for mass-market adoption.
Just 42% of respondents reported they were considering an EV for their next vehicle purchase, and 62% said they were waiting for the technology to improve before purchasing one,.
Among the reasons against buying an EV, charging concerns ranked second only to vehicle cost.
Charging time concerned 46% of respondents, while 44% were concerned about charging station availability—a reversal from the 2022 survey, when more respondents were concerned about the latter. However, most respondents said they are willing to wait 30 minutes to an hour to recharge.
A common complaint about electric vehicles is non-homeowners' challenge in charging them. The survey results suggest that concern may be overstated. Just 42% of owners typically charge their EV at home, and only 51% of current and repeat EV owners reported having a charger installed at home, according to the survey.
Vehicle owners reported charging their vehicles in a range of locations, including streets, highways and at the workplace. Among prospective EV buyers, 25% plan to use public charging stations, according to the survey.
Roughly 31% of participants stated they wouldn't pay extra for a faster home charge, while 40% were willing to pay a 10% increase for a quicker Level 2 home charger. While consumers seek fast charging on the road, they're content to wait overnight for a complete charge at home, the survey concluded.
When it came to range, 19% of respondents said they would accept 251 to 300 miles between charges, 21% were comfortable with a range from 201 to 250 miles, and 29% preferred a minimum range of above 300 miles.
Current EV range capabilities match the consumer expectations. Almost every EV on the market has a U.S. Environmental Protection Agency range of over 200 miles, S&P said.
Originally posted on Auto Dealer Today
More Product & Technology

AppOne Partners With RouteOne for E-Contracting Solution
By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.
Read More →
Senators Propose Chinese Connected Car Ban
Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.
Read More →
Subaru Upgrades Safety Tech
Amid increasing regulation and consumer demand, the automaker has partnered with Infineon to update its advanced driver-assistance systems with the aim of greater safety and security.
Read More →
AAMS Training and Mosaic Compliance Services Merge
The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.
Read More →
Dealership AI Use on the Rise
The most common artificial intelligence applications in automotive retail include customer communications, scheduling, reporting, marketing content and handling of online leads.
Read More →
Auto Software Collaboration Grows
More OEMs and U.S. auto parts makers joined the global initiative to leverage open-source software development for greater efficiencies and vehicle innovations.
Read More →
In-Vehicle AI Predicted to Spike
Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.
Read More →
What to Do When Your Vendor Is Hacked
The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.
Read More →
AI Can Enhance Dealer Ops
Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.
Read More →
Captive Auto Lenders Behind on Digital
Consumers demanding efficient, seamless online experiences as they shop for loans, survey finds
Read More →