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F&I Express® Names Roger Hilterbrandt Executive Vice President of Sales and Marketing

SOUTHLAKE, TX – Intersection Technologies Inc. – F&I Express® is pleased to announce that Roger Hilterbrandt has joined the Executive Team as Sr. Vice President of Sales and Marketing. Roger will be joining the Executive Team that consists of Brian Reed – CEO, and Rich Apicella – Executive Vice President. In Rogers’ new role he ... Read More »

September 25, 2014
2 min to read


SOUTHLAKE, TX – Intersection Technologies Inc. – F&I Express® is pleased to announce that Roger Hilterbrandt has joined the Executive Team as Sr. Vice President of Sales and Marketing. Roger will be joining the Executive Team that consists of Brian Reed – CEO, and Rich Apicella – Executive Vice President. In Rogers’ new role he will spearhead the company’s efforts roll out F&I Express to thousands of dealerships across the United States.

“I’m excited to join F&I Express because I believe this company is uniquely positioned to revolutionize the way aftermarket products are presented and transacted in the F&I office of a dealership, with innovative solutions that will dramatically reduce the time it takes to do both,” said Hilterbrandt. “F&I Express is poised to radically change the way aftermarket products are sold and contracted ‘gets done,’ in the same way we were able to transform the way people shopped for vehicles when I was withAutoTrader.com.”

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“The addition of Roger Hilterbrandt to the Executive Team at F&I Express really positions the company well as we provide technology and business solutions to dealers, aftermarket administrators, aftermarket agents, menu company’s and lenders” said Brian Reed. “We have a proven technology platform with many satisfied customers and with the addition of Roger and his proven abilities to build world class sales organizations, we expect to continue to create many new satisfied customers” Reed added.

Hilterbrandt brings 25-plus years of executive-level automotive marketing, sales and business development experience to F&I Express. Previously he served as Vice President of Sales for AutoTrader.com, where he directed a team of over 600 sales personnel and was instrumental in growing the online car-shopping powerhouse’s revenues from $170 million to over $700 million. Prior to AutoTrader.com, Hilterbrandt was President and CEO of a major, Internet-based finance lead partner of LendingTree.com and E-LOAN. He also served as National Sales Manager at Reynolds and Reynolds, directing over 175 sales and service professionals and the company’s OEM relationships.

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