Edmunds.com: Winter Weather Freezes January Auto Sales, but Shoppers Can Warm up to Available Deals
Santa Monica, Calif. — The relentless blast of winter weather likely kept car shoppers away from dealerships in January, said Edmunds.com, which forecasts that 1,036,533 new cars and trucks will be sold in the U.S. in January for an estimated Seasonally Adjusted Annual Rate (SAAR) of 15.6 million. The projected sales will be a 23.6 percent decrease from December 2013, and a 0.6 percent decrease from January 2013.
January's weather complications mean that sales will likely be made up in February. Fortunately, noted Edmunds.com, car shoppers will find a friendly buying environment to make their big purchases. "Even though 2013 year-end sales events have long passed, market conditions remain quite favorable for buyers," said Lacey Plache, chief economist. "In particular, interest rates, monthly lease payments and trade-in values are all at some of the best levels expected for the foreseeable future."
Plache cautions, however, that those strong buying conditions are bound to weaken. Auto loan rates, for example, are likely to rise in the near future, and trade-in values will likely soften as used car inventories grow. Edmunds.com estimates that retail SAAR will come in at 12.9 million vehicles in January, with fleet transactions accounting for 17.3 percent of total sales. An estimated 2.89 million used cars will be sold in January, for a SAAR of 35.3 million (compared to 2.41 million — or a SAAR of 35.2 million — used car sales in December).
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →