Edmunds.com: Strong December Car Deals Give Car Shoppers More Reason to Celebrate this Holiday Season
Santa Monica, Calif. - Car buyers are not shying away from the surge of holiday deals, and with two weeks to go this month there's still enough time to capitalize on a deal before the calendar rolls into 2014, according to Edmunds.com.
Edmunds.com forecasts shoppers will snatch up 1,425,818 new cars and trucks in the United States in December, for an estimated Seasonally Adjusted Annual Rate (SAAR) of 16.1 million. This will be a nearly 15 percent increase from November 2013, but about a five percent increase from December 2012. Edmunds projects that 2013 will see 15.66 million total new car sales, which would be a strong eight percent increase over 2012.
"December has become one of the best times of the year to buy a new car, and there's good reason for that," says Edmunds.com Senior Analyst Jessica Caldwell. "Smarter shoppers will especially zero in on leftover 2013 model year vehicles, which dealers will be more than happy to unload with big discounts and rock-bottom interest rates."
According to Edmunds.com's New Car Deals of the Month page, shoppers can cash in on a $2,250 incentive plus an additional $500 in bonus cash on a 2013 Ford F-150. Or, for the more environmentally conscious, the 2014 Chevy Volt is available to finance at 0.0 percent for 48 months.
More Industry

Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →
Auto Dealers Feel Better But Not Great
A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.
Read More →
New-Vehicle Sales Picture Relative
A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.
Read More →
Auto Group Acquires Third Nissan Rooftop
Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.
Read More →
April Less Affordable
Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.
Read More →
Building an Extraordinary F&I Agency
Work to determine your specialized talent, because that fact will determine everything about your agency’s future.
Read More →
Recipe for Compliance
The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.
Read More →
EVs Getting More Attractive
A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.
Read More →
EV Sales Drop in April Following Surge
North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.
Read More →