Economist: Auto Sales May Rise on ‘Enormous Pent-up Demand’
U.S. auto sales will rise 20 percent in 2010, buoyed by pent-up demand and stronger credit markets, as the industry starts recovering from its worst year in almost three decades, reported Bloomberg News.
Deliveries will climb to 12.4 million from 10.3 million in 2008, the Ann Arbor, Mich.-based Center for Automotive Research said. U.S. sales were 13.2 million last year, after averaging 16.8 million this decade through 2007.
“No recession has ever been this long in terms of cumulative job loss,” Sean McAlinden, CAR’s chief economist, said at a briefing in Ypsilanti, Mich. “Will we ever see the 17 million-sales levels we saw a few years ago? No, that was truly an automotive sales bubble.”
The forecast exceeded four projections by consultants and analysts for domestic industry deliveries in a range of 11.3 million to 11.8 million light vehicles. Sales at those levels would enable General Motors Co. and Chrysler Group LLC to make money in the U.S. based on their plans to slash expenses.
Both automakers reorganized in bankruptcy this year. Chrysler has said it expects to break even in 2010 with industry sales of 11 million units and a 10 percent market share. In March, GM gave a target of paring expenses to the point where it could break even with industry volume at 10.5 million units.
GM and Chrysler “have done enough cost reductions to break even in North America,” McAlinden said. He said Detroit-based GM probably won’t reach that goal in 2010 because it still has 6,000 workers on furlough, inflating its costs.
More Industry

Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →