DriveItNow Partners with Flick Fusion to Include Monthly Payment Offers on Vehicle Inventory Videos
Cincinnati - DriveItNow, a provider of online monthly payment marketing technology, announced a partnership with Flick Fusion Technologies. The partnership enables dealers to include real monthly payments in their vehicle video marketing campaigns. The monthly payments shown in each video are customized based on the vehicle's advertised price and the dealer’s specific financing programs.
Google research shows that 53% of auto shoppers priced a vehicle after watching an online auto video. Seeing a real payment in a video can help the customer quickly determine affordability.
“Customized videos that include real monthly payments set dealer vehicle listings apart from their competitors,” said Tarry Shebesta, president, DriveItNow. “This can help engage more budget conscious consumers, driving additional sales and finance profits.”
“Applying compelling calls to action, like DriveItNow’s monthly payments, to Flick Fusion’s videos syndication platform, entice buyers to take action now, thus creating more high quality leads to the dealership,” says Brian Cox, President/CEO of Flick Fusion.
More Industry
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →