agent Entrepreneur logo
MenuMENU
SearchSEARCH

Dealertrack Debuts DMS 2.0

January 28, 2014
2 min to read


New Orleans — Dealertrack Technologies unveiled Dealertrack DMS 2.0, a new dealer management system, at the National Automobile Dealers Association Convention & Expo (NADA) last week.


With this new interface, Dealertrack delivers a number of new usability and functional benefits to its DMS customers, including:

Ad Loading...


New Graphical Interface — The completely re-engineered graphical interface helps enhance workflows while minimizing complexity, scrolling and clicks.


Mobile and Browser Agnostic Platform — Using HTML 5 technology, Dealertrack DMS 2.0 offers a completely mobile and browser agnostic platform that can be accessed via a variety of computers or industry leading tablets with an Internet connection.


Efficient and Customized Navigation — DMS 2.0 aims to help improve usability and workflow by giving users the ability to customize the screen display and navigation with the new My Favorite feature.


Streamlined Financial Analytics — Users will be able to better sort, filter and move data for advanced financial analysis.


Mobile App Platform — The modular functionality of the platform allows Dealertrack or third-party providers to quickly develop customized mobile apps.

Ad Loading...


Integrated Credit Card Processing — Incorporating seamless credit card processing into its design, the enhanced workflow allows users to increase efficiency, eliminate profit leaks and enhance customer satisfaction through full integration with their General Ledger.


Enhanced Business Office — With advanced technology, DMS 2.0 can easily navigate deal and customer details, trades, PDI and disclosures, among other information.


Laser F&I Forms with Electronic Signing — Users will be able to print forms on a laser device, as well as capture and store signatures electronically with DMS 2.0 from Dealertrack.


Forms Portal — Through an online library portal within DMS 2.0, dealers will be able to research, select and purchase forms. Using the portal, forms are verified by one of our Internal Assurance specialists to ensure accuracy and contracts are verified by the Lender.


Free Upgrade — All existing Dealertrack DMS customers will be upgraded to the new DMS 2.0 for no additional charge. Mobile access can be added for a nominal fee.

Ad Loading...


“The new Dealertrack DMS 2.0 is the realization of our commitment to innovation, mobility and ease-of-use across our entire product line, and will set the standard for how dealer management systems will be used in the future,” said Sharon Kitzman, vice president and general manager, DMS, Dealertrack. “Working closely with our dealer partners, we designed and developed an integrated DMS platform that is truly innovative and will help dealers drive transformation and efficiency across their retail operations.”

More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →